I like coffee, cats & strategic design.

My name is Amy and I design logos (and a bunch of other things).

I am a graphic designer and art director based in Durban, South Africa, and I’d love to help you make a professional, engaging first impression.

My latest work.

Who am I?

I am a freelance graphic designer and art director based in Durban, South Africa, offering nearly 20 years of experience.

My passion and area of expertise is logo design and branding, and how that translates into social media and digital marketing.

My philosophy is that branding is more than just a logo. It should be strategic, engaging and consistent with clear personality. At the same time, I firmly believe that branding needs to be flexible, and carefully structured so that it is easy for clients to use in the real world.

I have worked in advertising agencies as a designer, art director and copywriter. A variety of clients gave me a solid grounding in the strategy of design and enabled me to really fine tune my technical and creative skills.

After a decade of freelancing, my specialities are:

• Logo design and brand identity design
• Social media design
• Packaging design
• Website design and development

My services.

Logo design + branding

Branding is more than just a logo. I design logos and supporting assets to ensure your brand looks professional across multiple platforms.

Packaging + products

Presentation can make or break a product. I love packaging design and am skilled at developing eye catching options within budget.

Social media design

Social media should be engaging yet simple. I create flexible social media designs that can be transferred into Canva for easy editing.


If you can dream it, I can draw it. Illustration commissions for both commercial and artistic purposes. View my illustration Instagram.

Website design

Custom website design, responsive on all devices. From one pagers to e-commerce and blogs, all my websites are editable through Wordpress.

Wedding stationery

A custom designed wedding website is cost-effective and so much easier to manage RSVPs. I also offer beautiful printed wedding stationery.