Who am I?

I am a freelance graphic designer and art director based in Durban, South Africa, offering nearly 20 years of experience.

My passion and area of expertise is logo design and branding, and how that translates into social media and digital marketing.

My philosophy is that branding is more than just a logo. It should be strategic, engaging and consistent with clear personality. At the same time, I firmly believe that branding needs to be flexible, and carefully structured so that it is easy for clients to use in the real world.

I have worked in advertising agencies as a designer, art director and copywriter. A variety of clients gave me a solid grounding in the strategy of design and enabled me to really fine tune my technical and creative skills.

After a decade of freelancing, my specialities are:

• Logo design and brand identity design
• Social media design
• Packaging design
• Website design and development